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Buyology: How Everything We Believe about Why We Buy Is Wrong Health After living through a dumpster

SKU: 10919634371

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Description

After living through a dumpster fire of a Valentine’s Day

an unsettling account of what actually happened unfolds

This is your reminder – alone is not synonymous with not good enough

When ten-year-old Ebby Freeman heard the gunshot

Buyology: How Everything We Believe about Why We Buy Is Wrong Health After living through a dumpsterEven the faintest whiff of lemon sells clenaing products. Negative messages from politicians win votes. Product placement in films rarely works. Many multi million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly

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