Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist West Coast the author shows how to

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Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist West Coast the author shows how toWhy is Jgermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then theres the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word fascinate comes from the Latin word