B Brand. Balance. #86 USM advertising Over the past decade

Over the past decade

moreThe scope of its diversity is often compared with that of wine or coffee

moreCurator and lecturer Sasha Wolf was inspired to seek out and assemble responses to these questions after hearing from countless young photographers about how they often feel adrift in their own practice

we will have to think more structurally about changing food provisioning at various levels of scale

B Brand. Balance. #86 USM advertising Over the past decadeFurniture brand USM was founded in the Bern village of Munsingen, Switzerland, in 1885. Initially a metalwork and locksmith business, the brand burst onto the scene as a mover and shaker in modular furniture more when Paul Schaerer, grandson of USM founder Urlich Schaerer, took the helm in 1961. USM Haller, the companys first iconic modular furniture system developed in 1965 together with Swiss functionalist architect Fritz Haller, is admired